This is a project done for a class in which we each got assigned a neighborhood to do a campaign for with a supporting airline. This is Tsim Sha Tsui (TST) in Hong Kong, sponsored by Cathay Pacific. We had to market the neighborhood to young adults in the U.S. and Canada. I chose a bright color palette to emulate the bustling nightlife of this area. The logo and poster are inspired by the shopping-centric community, as the area is filled with shops and ads.
Logos
Pattern
IAB Ads
